1、Path to promote the upgrade of consumer experience

Smart logistics not only serves manufacturing, but also is closely related to residents' lives, especially in the context of the rapid development of e-commerce. Improving consumer experience is one of its important purposes.

Smart logistics is an important link between production and supply, but also the last step to reach consumers. The development path of smart logistics should be guided by promoting the upgrade of consumer experience. It is the essence of smart logistics to improve consumer experience with information technology and let them enjoy a nearly perfect shopping experience.

Therefore, smart logistics should focus on the public interest, not only for the pursuit of individual enterprise profits, its ultimate goal is to upgrade consumer experience, so that consumers realize intelligent life.

Fast, is the eternal topic of logistics industry. The most obvious experience that smart logistics brings to people is "fast"

The reason why e-commerce giants make unremitting efforts on smart logistics is that smart logistics is a sharp tool to realize the promise of "fast" by e-commerce giants, such as JD.com, Suning and Ali.

In 2013, Alibaba led and funded the establishment of the big data logistics platform company Cainiao Network, which is the pioneer of smart logistics. It has realized the delivery of goods from any place, 24 hours in China and 72 hours in the world. Today, half-day, minute, we are experiencing and experiencing every day.

According to estimates, in the future, there may be 1 billion parcels a day, so much, how to achieve fast, ensure consumer experience, to create intelligent logistics is the trend of The Times.

Smart logistics not only achieve fast, but also promise the quality. What is good? As we all know, logistics needs to realize six "right" in function, that is, the right goods, the right quantity, the right place, the right quality, the right time and the right price. In traditional logistics, it is often difficult to understand the distribution of materials due to various information clutter, resulting in unsalable delivery, repeated delivery, and six "correct" often incorrect.

The wisdom of intelligent logistics is reflected in the rapid, flexible, maximum to achieve six correct, for example, Amazon warehouse with handling robots, work accuracy can reach 99.99%, so that consumers save costs, easy and assured shopping.

In addition, smart logistics also provides consumers with personalized and scenario-based services, so that the entire consumption behavior can be perceived, optimized, accessible and serviceable. New retail formats represented by new retail, intelligent retail and unmanned retail are its main forms.

In the COVID-19 response, smart logistics equipment, such as drones, food delivery robots and automatic sorting devices, provide personalized experience for people and have obvious advantages in reducing cross-infection among people.

The establishment of smart logistics not only promotes the development of domestic e-commerce, but also provides consumers with more efficient and high-quality services. Buying and selling globally has become the target of consumption upgrading and logistics upgrading. The cost of overseas shopping is greatly reduced, and the timeliness is faster, providing new cross-border experience for consumers.