With the growth of the scale of rural Internet users, the improvement of the network infrastructure environment and the steady increase of rural residents' income, the rural e-commerce market has shown great potential. The rural market is in the period of explosive growth and is becoming the "new blue ocean" of online consumption. For e-commerce enterprises, the coverage of logistics is the basic guarantee of market expansion, but also the key to win the rural market.

The development of rural e-commerce needs the main body, logistics and express delivery is also a key link." Autonomous Region Office of Commerce related responsible person said. In recent years, the commerce authorities insist on to produce upward "first one kilometer" and industrial products to the countryside "the last kilometer" as the key point, speed up the agricultural products logistics distribution center, cold-chain logistics nodes, such as infrastructure construction, support the development of joint distribution, concentration distribution and other new forms of new pattern, encourage county express enterprise agglomeration and integrate resources, Improve the access rate of administrative village express delivery, delivery frequency and network express delivery compatibility, to a certain extent, remove the "silt point", get through the blocking point, solve the difficulties

Staff of different express delivery companies are distributing packages according to the locations of towns and villages near an automatic intelligent sorting line at the E-commerce Logistics Sorting Center in Tongxin County, Ningxia Autonomous Region. At about 17:00 on the same day, the villagers picked up the express in the E-commerce Service Center of Xinglong Township. "Not only can villagers come here to pick up the goods, but they can also send the products they need to bring to the county to us for delivery, and the same is true at Murakami's e-commerce service station." Wang Binghui, head of the electricity business service center, told reporters.

Solve the "last kilometer" logistics distribution service center and logistics distribution centers, is one of the China post by anhui building an information technology co., LTD. Design of ERP logistics distribution system, with suitable abundant, "cross" and other logistics, express delivery enterprises cooperation agreement, integration of logistics resources and realize the unified distribution between urban and rural areas of the county. In various logistics express company package after entering tongxin, unified into the tongxin logistics service center of sorting center, through high levels of sorting line for the connection of transcoding, and cover all administrative villages in the county LanShou, delivery target, revitalize the county logistics resources, and reducing the costs of our county logistics, express delivery, realize the unified distribution between urban and rural areas, We will see that the first one kilometer of agricultural products goes to cities and the last one kilometer of industrial products goes 

The logistics sorting center can effectively use the logistics information management system to realize information sharing and improve the service function of rural logistics information points. Use of bar code, radio frequency identification (rfid), global positioning system (GPS), geographic information system, such as information technology, gradually promote the trade of goods, to accept the whole process, transportation, warehousing, distribution of monitoring and tracking, improve logistics efficiency, with the fastest speed the delivery of goods to consumers' hands, finally realizes "the downside of industrial agriculture upward" two-way information logistics, Achieve rural smart logistics.